How SEO Works
How SEO and Web Promotion Works
So you don’t quite understand what we do? Hopefully this will give you a better idea about how SEO works and how we are able to get your business to the top.
How are People Searching for You?
The very first thing we need to do if is find out how people are searching for you and how often. This ensures we don’t waste time getting you to the top of the search results for phrases that no one is searching for… that would be pointless. You wouldn’t get any more customers, which defeats the whole point, right? This is called keyword research and it’s vital to actually growing your business, getting found and getting new customers.
What’s the Competition Like?
As soon as we know what keyword phrases we are going to target, then we’ll look at your competition. We need to see what we’re up against. We need to see how well they’ve been doing SEO… the more they’ve done, the more we’ll need to do in order to beat them. We will review how old their site is, how many backlinks they have pointing to their site (links from other sites to their site), how well they have optimized the content on their site to be search engine friendly and many other factors. We’ll do this for each of the sites ranking at the top of Google for the keyword phrases we decided upon in the first step. This will give us our starting point on what we need tackle first.
Ok, so we’ve found the best keyword phrases for your business. We’ve found out what the competition is like and we’ve got the ball rolling on perfecting the SEO for your site. But we don’t stop there. There are other proven online marketing methods that are just as important and to ignore one could mean leaving a lot of money on the table… Take a look at the graph below to get a better idea of all the different things we do to drive more targeted traffic to your site and get you more business:
One of the first things we like to do is PPC (pay-per-click) marketing. By doing this, we can almost instantly have targeted leads clicking on well-positioned, professionally-crafted ads. This a source of immediate traffic. Even better, we will be able to tell how effective your site, design and content converts visitors into leads and customers. If we’re getting you a lot of traffic interested in what you have to offer, but no one is filling out your contact form or calling you… the we know something is wrong. We need to tweak your site and test again… until you’re getting amazing conversions.
Then of course there’s social media and video marketing, which is vital in today’s socially, technology driven world. We also will help devise some more traditional marketing that’s cost-effective and produces the results needed – more customers! This could include business cards, flyers and the like… depending on your business and the best way to reach your target audience.
We do whatever it takes to get you to the top – period
Other important steps to building a good website is video marketing, video marketing can help get the word out there about your business and also give your customers a visual idea of what your company is about. And then there’s also traditional marketing methods such as passing out flyers and business cards and of course word-of-mouth and other methods. Sometimes this is best left to professionals; Local Web Geek can help you make your website and business a success!
We design you a package fully optimal for your website in your particular market. What we do is start from the top and analyze just what we can do to create a campaign that would be perfect for your particular business model. That’s what’s important, every business is different and we approach each marking campaign differently. We keep you updated with all your website changes and web traffic stats and other important information. This lets you track ROI which is most important!
You want to make sure your money is working for you! We help you with this by sending you weekly and monthly reports. Speak with us about a custom plan for your particular website and we can show you what we can do! Well get you more traffic and sales today! Guaranteed.